JOSEPH S/S 15
JOSEPH S/S 15
CREATED BY EUGENE SOULEIMAN

CREATED BY EUGENE SOULEIMAN

The hair look at the Joseph S/S ’15 show in London, took on a West meets East aesthetic, described by Eugene Souleiman, Creative Director, Wella Professionals, as ‘Scouse Geisha’. The Scouse element coming from the strict effect of the hair being pulled back from the face, a look reminiscent of Northern Britain, and the hint of Geisha coming from the beautifully loose sculpted pony tail at the back of the head. The hair look brilliantly complemented the Japanese inspired clothing collection, featuring kimono influenced shapes mixed with a luxe sportswear mood. “I wanted to create a hair look that was simple and pure and looked as if something had been taken away. I was drawn to the idea of playing with tension so the front section was very modern and aerodynamic and this gave way to a much softer, sculpted effect at the back of the head. It was important to me to create a look that had crafted detail but not in an obvious way, where different points of interest were revealed gradually”, said Eugene.

Created with Brilliance Shampoo and Conditioner, Stay Essential Finishing Spray & Ocean Spritz Beach Texture Spray Created with Brilliance Shampoo and Conditioner, Stay Essential Finishing Spray & Ocean Spritz Beach Texture Spray

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